Dreaming as a child to promote new safety seats

CLIENTSparco Kids Worldwide 2022
FIELDChild seats and accessories
ROLEConcept Creation Video Production
RECOGNITIONJiri Mucha (DOP)

What happens inside the child imagination on the way home? Sparco is known for its motorsport background and we wanted to convey this emotion even to the child seats. Because every little kid wants to become a race driver.

Unfortunately we did not have perfect conditions for the shooting. Fabruary happens to be the coldest month of the year in Czechia and during the production day the temperatures in the underground garage were deep below zero degrees. Besides that it was a very interesting and entertaining production.