Colorful content for global fintech company

video

CLIENTFNZ Worldwide 2023

FIELDFinance

ROLECreative Concept Motion Design Video Production

FNZ, a leader in financial backend solutions, has teamed up with us to craft dynamic and versatile video content. This collaboration has given us the opportunity to truly bring their bold and vibrant branding to life, not just in static designs but through engaging video experiences. We've maximized the impact of their visual identity, transforming it into powerful video narratives that capture attention and fully realize the brand's potential on screen.

The color gradient is a key pillar of their visual identity. We came up with a simple method on how to replicate this effect in video, even with minimal setup, by strategically using colored lighting. This approach not only simplifies the production process but also ensures that their communication stands out, making it instantly recognizable and visually striking.

FNZ frequently utilizes a simple yet elegant motion design in their communications, centered around squares and square-based patterns. By adding movement and depth, we help turn these geometric forms into a vibrant part of their storytelling, enhancing the impact and effectiveness of their communication.