Branding for award-winning coffee roasters
Petra and Adam are award-winning coffee roasters who, together with their legendary Industra café, are responsible for the fact that Brno is now considered the Mecca of good coffee in Europe. At Steezy, we were responsible for rebranding the Industra brand, creating the visual identity for the new INDUSTRA.COFFEE roastery and designing a custom e-shop.
The branding of INDUSTRA.COFFEE is based on a smart grid system, where the label itself shows the flavour profile of the coffee on a grid. The packaging is then complemented by a sticker that indicates whether the coffee is suitable for filter or espresso, as well as a variety of stickers that can be peeled off the doypacks and used – for whatever you may like.
As part of the identity, we have created custom branded e-commerce solution, accompanying visual identity, branding of cafés and pop-ups or a set of animated stickers for Insta Stories.