Branding for a farm and local food store
Ráječek Farm is a century-old family farm, but it is run by the Sklenář family in a contemporary, progressive way. The farm focuses on growing seasonal vegetables and fruits in a nature-friendly way. Ráječek Farm draws on its long tradition, but thinks modern and ranks among the best farms in the Czech Republic. The branding for Farma Ráječek reflects its values, history and a look to the future and, in addition to the packaging, is also reflected in the interior of the on-site local food shop, which we were also responsible for.
In the farm shop at Ráječek you will find branded products that are created regarding quick option of reprinting labels directly on the far. Interior design on the other hand brings closer the values and history of the family farm. The pen drawing in the background of the graphic materials is a hand-drawn landscape around the farm.
Working with Steezy was inspiring in itself. The visual identity that Kuba created for us captures our family farm and we quickly identified with it. We also appreciate the quick application of the designs to the interior of the farm shop and the preparation of labels for our products. A major part of the personal approach, was to thoroughly define our brand and its goals at the beginning of our collaboration.