Presenting Adidas Candy Crush collection by Jeremy Scott

motion design
campaigns
CLIENTAdidas Originals, Footshop Europe 2021
FIELDUrban Fashion
ROLEConcept Creation Motion design Illustration AR

Adidas in collaboration with Footshop came to us with very unusual task. They needed to tease their upcoming collection by Jeremy Scott but had only basic sketches of the collection and no photo references or the final products. Sounds like a challenge? Sure, but that's what we like.

We invited artists with different illustration styles to collaborate. We've used motion captured 3D animations with realistic cloth simulations as a base and gave them to the artists to re-draw in their style of choice. The result is an interesting mix of styles crazy as Jeremy Scott himself.
Presenting Adidas Candy Crush collection by Jeremy Scott
Presenting Adidas Candy Crush collection by Jeremy Scott
Presenting Adidas Candy Crush collection by Jeremy Scott
We also created series of AR filters for Instagram Stories and brought the dancing Candy Crush characters to reality.
Presenting Adidas Candy Crush collection by Jeremy Scott
Presenting Adidas Candy Crush collection by Jeremy Scott
Presenting Adidas Candy Crush collection by Jeremy Scott
Presenting Adidas Candy Crush collection by Jeremy Scott

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