Revealing the new identity of urban clothing giant

CLIENTFootshop Europe 2021
FIELDStreetwear E-commerce
ROLECreative Concept Motion Design

After 10 successful years in the urban clothing field Footshop decided to change their visual identity and we could be a part of it. We created animation that gave tribute to the old identity and revealed the new upcoming visual style.

Footshop decided to give their visual style more elegant and mature look but still with a clear connection to the street culture. That is why we've set the revealing scene of the new logo to the downtown back alley.

I appreciate the creative approach, multi-genre overlap, fast and transparent communication in cooperation with the They are simply skilled creatives with amazing results!

Adam Křena
Creative Producer