Rethinking the product showcase experience

motion design

web design

CLIENTKornfeil Worldwide 2020

FIELDBakery

ROLECreative Concept Motion Design Web Design

Kornfeil is a global company specializing in the production of industrial bakery ovens. We collaborate together on creating microsites to promote their key products. One of these is the RPA industrial bread oven, for which we developed a new and unique user experience that was previously unseen in this segment. The foundation of the project was a 3D visualization of the oven, showcasing its key features. But we didn't stop at just creating a video.

The product microsite fully harnesses the potential of an interactive and immersive experience. Most elements on the site are animated, which helps to capture and maintain the visitor's attention. At the same time, we focused on delivering clear and straightforward communication of key information, ensuring that users aren't overwhelmed by too much detail. This approach allows them to leave the site with a clear understanding of the product.

For trade show exhibits, we created a scaled-down replica of the oven that showcases not only its external design but also its internal structure. This model allowed booth visitors to visualize the product's size both virtually and physically, offering a tangible experience alongside the digital presentation.